Crysta IVF
|Assistant Manager - Digital Marketing
New Delhi, Delhi, India
Summary
Drove organic growth and online visibility for one of India's leading IVF clinic networks through data-driven digital marketing strategies.
Highlights
Executed comprehensive SEO audits, identifying and resolving technical inefficiencies to measurably improve site authority and search engine performance.
Translated complex digital marketing performance metrics into actionable strategies, enhancing decision-making and campaign effectiveness.
Maintained continuous rank tracking for high-intent keywords, ensuring competitive agility and maximizing search visibility within the healthcare sector.
Architected a patient-centric content strategy, integrating search behavior, clinical credibility, and brand storytelling to boost engagement and trust.
Conducted in-depth competitive analyses, pinpointing market gaps and developing strategies to position the brand as an industry leader.