SUNIL JOSHI

Digital Marketer

New Delhi, IN.

About

Highly accomplished Digital Marketing professional with over 8 years of experience in driving measurable growth and optimizing online presence through strategic SEO, content, and paid media initiatives. Proven expertise in leveraging data-driven insights and visual design to significantly increase leads, organic visibility, and conversion rates across diverse industries including healthcare, SaaS, and e-commerce. Adept at architecting comprehensive digital strategies that enhance brand authority and deliver substantial business outcomes.

Work

Crysta IVF

|

Assistant Manager - Digital Marketing

New Delhi, Delhi, India

→

Summary

Drove organic growth and online visibility for one of India's leading IVF clinic networks through data-driven digital marketing strategies.

Highlights

Executed comprehensive SEO audits, identifying and resolving technical inefficiencies to measurably improve site authority and search engine performance.

Translated complex digital marketing performance metrics into actionable strategies, enhancing decision-making and campaign effectiveness.

Maintained continuous rank tracking for high-intent keywords, ensuring competitive agility and maximizing search visibility within the healthcare sector.

Architected a patient-centric content strategy, integrating search behavior, clinical credibility, and brand storytelling to boost engagement and trust.

Conducted in-depth competitive analyses, pinpointing market gaps and developing strategies to position the brand as an industry leader.

Artixcel

|

Sr. Digital Marketing Executive

New Delhi, Delhi, India

→

Summary

Orchestrated and executed successful end-to-end digital marketing plans for a diverse portfolio of clients across SaaS, Design, Healthcare, Blockchain, E-commerce, Agriculture, Telecom, and Cybersecurity.

Highlights

Developed and implemented tailored marketing campaigns utilizing Google Search (SEO), Meta Ads, and social media, achieving client-specific business objectives across multiple industries.

Managed client relationships as the primary contact, translating business goals into actionable marketing strategies and delivering performance reports that demonstrated tangible ROI.

Generated new business leads, increased online sales, and expanded audience reach for clients through targeted digital initiatives, consistently meeting growth targets.

Led a keyword optimization project that boosted SERP rankings by 25% for a key SaaS product, significantly improving organic search visibility and competitive positioning.

Pooja PreFab House

|

Digital Marketing Executive

New Delhi, Delhi, India

→

Summary

Developed and executed comprehensive digital marketing strategies for Pooja PreFab House, driving lead generation and strengthening market position in both B2B and B2C sectors.

Highlights

Increased organic traffic by 40% within one year through strategic SEO and content initiatives, significantly enhancing online visibility and lead generation.

Directed the revamp of the company blog, doubling traffic and increasing customer engagement by 30% through valuable content creation and promotion.

Managed end-to-end digital marketing campaigns, integrating SEO, Facebook Ads (PPC), and social media to consistently generate a high-quality lead pipeline.

Optimized company website performance, user experience (UX), and conversion rates (CRO) using Google Analytics, delivering data-driven reports to leadership.

Directed social media presence across LinkedIn, Facebook, and Instagram, tailoring content to attract corporate clients and individual buyers, expanding market reach.

Medicover Fertility

|

Digital Marketing Intern

Gurugram, Haryana, India

→

Summary

Instrumental in developing and executing a multi-channel digital strategy to enhance Medicover Fertility's online presence and patient engagement.

Highlights

Produced compelling infographics and managed the full video production lifecycle, implementing YouTube SEO strategies that significantly increased organic visibility and viewership.

Played a key role in a major website redesign project, collaborating with internal teams and external agencies on strategic content planning for a patient-centric user experience.

Executed Online Reputation Management (ORM) strategies, monitoring patient feedback and optimizing Google My Business (GMB) listings to improve local search rankings and brand image.

Supported broader digital marketing campaigns by analyzing performance data and tracking key metrics, contributing to overall strategy and execution and achieving campaign objectives.

Education

Caba Innovatives

New Delhi, Delhi, India
→
Diploma Graphic Design & Video Editing

Meerut Public School

Meerut, UP, India
→
Certificate High School Education

Languages

Hindi

English

Certificates

Mark Williams-Cook SEO Course

The Complete SEO Course From Beginner To Professional

Skills

SEO

On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Content Marketing, GeoRanker, SEMrush One, Ahref, Moz, Screaming Frog, Sitebulb, IndexPush, YouTube SEO.

Marketing Tools & Strategies

SpyFu, UberSuggest, Answer The Public, Google Search Console, Adobe CC Suite, Adbeat, Meta Ads, Social Media Marketing, Google Analytics, Data Analysis, Competitive Analysis, Brand Storytelling, Digital Marketing Strategy, User Experience (UX), Conversion Rate Optimization (CRO), KPI Tracking, Content Planning, Video Production, Online Reputation Management (ORM), Google My Business (GMB).

Leads Management Tools

Zoho, Mailchimp, HotJar, LeadChain, LeadBridge.